The last year for Bed Bath and Beyond (NASDAQ: BBBY) hasn’t been easy with a huge drop in its stock price, peaking at $80 and slipping to less than $57.
Currently the price fluctuate between $60 and $65, and investors seem to be reluctant, yet as with any giant enterprise, Bed Bath and Beyond might just make it back to its glory days, as it has such a huge base to lean on.
Besides having many properties scattered accross the country, Bed Bath and Beyond applies some advanced marketing techniques like promoting through special deals and coupons that entice customers to come back again and again, an engagement method it successfully conducts for the past years.
For instance, a customer doesn’t have to go a long way to get a Bed Bath and Beyond coupon. Actually, the company excels in this type of customer engagement method, something that just might put it back on its track, and for that we will have to wait and see as only time will tell.
